Logotype and Branding Exploration

This project consisted of designing a logotype and various assets for the branding of an imaginary company. The assets include: Logo (color and b&w), letterhead, envelope, and business card. The purpose of this project was to understand the importance of uniformity throughout branding.

The first step was coming up with a company and deciding on color palettes and creating a logo. I chose to create a bakery called Moo's Place as baking is my hobby and something I have always loved doing. Once I had the name and knew the imagery I wanted to accompany the logo, the next step was to create design that worked both in color and black and white. Next was creating the letter head and envelopes, expanding on the logo and creating a tagline. These assets incorporate color palettes and aesthetic in different layouts.

Lastly, the business card ties all the elements of the previous designs on a smaller scale. These assets are important because they draw attention to the most important details and help the consumer identify the brand.